As I approach the mid-century mark in the next few years, you could say this is self-serving. Fair enough! I was inspired by a client I am working on behalf of to think about what aging means to me. Of course, we all know about the aging demographic in North America and Europe. And smart companies and organizations are thinking about how to re-tool what they do to tap into the tremendous opportunities. While cosmetics companies have been promoting anti-wrinkle and age defying make up for years, others are looking at brain mapping, cures for dementia or how to keep seniors living independently for longer. I hope you are thinking about how you and your organization can leverage this exciting shift.
On a personal level, here's my list of why being a senior is better than being a teenager:
1. No pimples
2. You can be cranky and people make allowances
3. Maybe you don't move as fast, but you probably have a better strategy
4. Hopefully you have the money and the time to do what you like
5. Grandchildren to dote on and then send home
6. Friendships to treasure that you have built over a lifetime
7. You have learned how to roll with the punches
8. Ability to start a second, third or fourth career
9. The teen age years of resisting peer pressure on smoking, drugs and alcohol have paid off
10. We were there for the Rolling Stones, Nirvana and countless other hot bands
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