On Friday I had the pleasure to present at Canadian Sport Tourism Alliance's annual conference. Attendees represent all facets of the industry, including cities, sports assocations, accommodations, transportation and venues. As I walked the tradeshow and perused the brochures, it was apparent that social media does not have a strong presence yet in sports and destination marketing.
Yet what a great opportunity to engage the entire community-a key factor required to winning bids for major events!. Here are three ideas:
1. Place a QR on your branded vehicles
2. For Destination marketing organizations, start offering social media as part of your marketing support. This will differentiate you from others!
3. Tap into your athetes and encourage them to tweet or post on Facebook in real time.
For more tips and how to get started view my presentation at : http://slidesha.re/kRgpC7
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