Excelerate Consulting: Excelerate Consulting

Monday, May 2, 2011

Social Media in sports marketing: What's your game plan

On Friday I had the pleasure to present at Canadian Sport Tourism Alliance's annual conference. Attendees represent all facets of the industry, including cities, sports assocations, accommodations, transportation and venues. As I walked the tradeshow and perused the brochures, it was apparent that social media does not have a strong presence yet in sports and destination marketing.

Yet what a great opportunity to engage the entire community-a key factor required to winning bids for major events!. Here are three ideas:
1. Place a QR on your branded vehicles
2. For Destination marketing organizations, start offering social media as part of your marketing support. This will differentiate you from others!
3. Tap into your athetes and encourage them to tweet or post on Facebook in real time.

For more tips and how to get started view my presentation at : http://slidesha.re/kRgpC7

Here's What My Clients Have to Say

Steve Doty
Executive Director, OneChange

"Mary quickly understood the opportunities for OneChange, working effectively with the staff to bring in new business development tools, improve the turnaround time in proposal development and set measurable objectives for the team."

Richard Bergman
President, Titan Building Products

" Mary provided me with strategic and tactical advice on creating a newsletter which she documented into a concise plan. She also shared her insights on social media and leveraging Twitter to build my brand."

Services

Marketing & Communications Capacity

Many organizations find themselves with plenty of ideas or projects, but not enough qualified marketing and communications resources to get the work done. Or, you may suddenly find yourself stranded because a key member has resigned and the hiring process may take 6 months before you get a replacement.

As an experienced marketing, communications and strategy executive, I can provide you with the expert project support and advice you need to keep the momentum building for your organization.

Strategic Planning Audit

Before you start your next round of planning, have an audit conducted to identify key areas of strengths and opportunities for improvemet in your planning process and the outputs. Whether your organization is embarking on an ambitious growth journey or is seeking to optimize its current strategies, I will work with you to revitalize your planning. Many organizations simply add or modify the prior plan, which can lead to lack of engagement and commitment to its achievement.

I will complete an audit of your planning process looking at the tangible inputs such as templates and tools, as well as the qualitative factors such as organizational alignment and the documents themselves. A comprehensive written report will outline key findings and recommendations based on documentation provided, interviews with key stakeholders and best practices.

Annual or Strategic Plan Development & Consultation

Do you need to put together a strategic or annual plan for your association or organization but you are not sure where to start? You likely have a lot of great ideas but no time to put together a strategy session. Or perhaps you would like some expert help to facilitate your planning while helping to engage your key staff or board in setting the path for the future?

I will work with you and your team to draft your strategic or annual plan based on pre-work, two days of planning workshops and final review of your plan.

Aligning your Strategic & Annual Planning: Workshop

Learn how to apply best practices to your planning process in this one day workshop. This highly interactive session provides both theory and practice to help you hone your planning skills to benefit your organization. Whether you are new to planning or have been leading for several years, you are sure to come away with some new pragmatic ideas, tools or templates to help you get the most from your effort.

Let's Start a Conversation

Strategy is about making choices about where you want your organization to go, getting your resources lined up to achieve the direction and making sure your processes are enablers.

I've seen brilliant strategy written in one page or buried over fifty! What does your strategy look like? How easy is it to communicate? Are you measuring your results?

If you think your organization's planning & execution needs a tune up, that your marketing & communications strategy could be polished or that your web and social media presence could be improved, I'd love to hear from you.

Mary Van Buren
maryavanburen@gmail.com

Excelerate Consulting

Monday, May 2, 2011

Social Media in sports marketing: What's your game plan

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